About us

A Canadian wholesale partner for toys and learning products.

Frelsi Group is a wholesale-focused business based in Winnipeg, Manitoba, specializing in toys, educational products, games and children's learning resources.

Organized wholesale storage shelving with cartons of toys
Our mission

Connecting businesses with quality play and learning.

Our mission is to connect businesses with quality toys, educational products and learning resources while building reliable relationships with manufacturers, distributors and retailers.

We serve as a link in the supply chain: working with suppliers on one side and business buyers on the other, with a shared goal of putting meaningful products in front of children and families.

See our product categories
What we stand for

The principles behind how we work

Professionalism

We approach every enquiry and relationship with clarity, courtesy and accountability.

Product quality

We focus on toys and learning products that businesses can offer to their customers with confidence.

Customer service

Responsive, personal communication so partners always know where things stand.

Long-term partnerships

We're interested in relationships that grow over time, not one-off transactions.

Wholesale partnerships

Let's Build a Successful Wholesale Partnership.

Frelsi Group welcomes opportunities to establish relationships with reputable manufacturers, distributors and suppliers of toys, games and educational products.